Following on from recent blog articles and news articles we have posted and discussed about OTA costs, comes a great video commentary from our friends over at Duetto Research. One of the key parts of the current business environment for hostels and hotels is the customer acquisition cost, and most of that customer acquisition cost in today’s properties comes from the OTA channel.
See the full video here:
http://duettoresearch.com/videogallery/are-acquisition-costs-changing-revenue-management/
